Are You the Same as Your Competitors?

November 2, 2017
By Zack Poelwijk

If you’re doing the same thing that everyone else is doing, maybe the prime competitor you’re working against is yourself.

What are the hours of the other businesses in your area in your niche? If they are open only Monday through Friday from 9 to 5 (the same hours as other people who work office hours), what would happen if you opened Tuesday through Sunday and stayed open until 7? Would you be able to better serve the working people who can’t visit those other businesses?

Do your competitors offer services such as gift wrapping? What would happen if you offered services that your competitors no longer care enough to offer?

Do you competitors use environmentally friendly practices or products? What would happen if you made it known that you did?

Are you competing with DIY-ers? For instance, if you’re an accountant your competition is off-the-shelf accounting software. If you’re a landscaper, your competition is someone mowing their own lawn. What would happen if you offered an incentive to get people to switch from their DIY mindset?

Once you figure out how your competition operates, then you can easily be more and do more than they are.