No one else can tell your story.
Anyone can conceivably open a business. But YOU opened YOUR business.
Anyone can collect products from manufacturers and assemble them for sale on a website.
Anyone can hang up a shingle and start offering some kind of service. But YOU did it your way.
Why? Why did you care enough about those products, or that business niche, to start that business? Tell us why you cared so much. Let us get to know your thoughts and motivations behind starting your business. Tell us what makes YOUR business different. Even if you’re offering the same services that several other businesses are offering.
You can introduce yourself, get personal and share your motivations in a few different ways. First, make your story a big part of your website. Tell your story on your About page. Link to the causes you support. If you undertake any advertising you can work in your motivation to your advertisements.
Need some inspiration? Check out the “Our Vodka” page on Tito’s Handmade Vodka. He puts himself into every ad. At this point, he’s identifiable as a person. And even though we all know that Tito’s Handmade Vodka is a huge and successful company, what’s the one thing most people relate to when they think about this company? Tito himself. It’s personal. And his story isn’t just quickly told in one or two paragraphs…his story continues all the way down the page, scroll after scroll, with photos and the growth of the company at every stage. He even tells us how much credit card debt he racked up ($88,000 in case you’re wondering where your debt stands in comparison.)
Make a big deal out of why you do what you do. Introduce yourself. Get personal. Share your motivations. Telling us why you do what you do and why we should care is a better way to build bridges and get us interested in your products than simply selling to us.