Most people are turning to Facebook advertising these days. Nothing wrong with that. But when you’re in a service business, sometimes a local, face-to-face approach might work out in your favor. Most grocery stores print coupons on the back of their receipts for other businesses that have nothing to do with food…guy a loaf of bread and you get a coupon for an oil change. Consider what you could do if you found a complementary business to advertise with or work with.
For example, a gym or spa might have a corkboard holding the business cards of other health service providers they feel good about recommending. Could you get to know them and add your card to the list? Could you get them to add an item in their next newsletter that new gym members get 10% off your services as well?
If they advertise in print, could you split the cost with them and add your offer to the promotion?
Think of the way that wedding planning services work…planners and publications often offer “package deals” where the bride orders catering, flowers, a cake, tailoring services and photography from one vendor. What would happen if you found a network that complemented your niche and began promoting yourself that way? If the opportunity doesn’t exist, would you be willing to put the hard work into creating it?
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