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Could You Write a Book?
Ask anyone around you this question: Could you write a book? If there are any writers around you, you might
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Start Developing Relationships With the Media
In years past, the way to reach someone in the media was to send out a press release. Ideally, you’d
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Look for Natural Business Partnerships
Most people are turning to Facebook advertising these days. Nothing wrong with that. But when you’re in a service business,
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Networking Opportunities In Unusual Places
Chances are that you toss that junk mail you get every day without even looking at it. But think again.
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Sell Trust Rather Than a Product
Research shows that people make purchasing decisions based on their emotions. Based on this knowledge, a large part of what
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How to Sell the Negatives
If you own a hair salon and a competitor opens up, not only near you but with cheaper haircuts, it